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Study Reveals Identity Theft Top Concern Among Bank=20 Consumers

Written by OJ FAGBIRE =

Sunday, 22 = July 2007=20

A new study conducted by Opinion Research Corporation = revealed=20 that concern over identity theft and personal information = security=20 is the leading worry of

financial customers. More than half (54%) of people = surveyed=20 stated identity theft was their largest financial worry.=20

The president of Opinion Research, Jeff = Resnick said,=20 "When it comes to money, customer's expectations are high.=20 Protecting consumers against fraud and

identity theft must now be a core element of every = financial=20 institution's brand."

No other concern even = came close=20 to identity theft, as evident from these results of the=20 survey:
1. Fraud or identity theft 54% =
2. Overdraft=20 bank charges 12%
3. Unhelpful service centers 10%=20
4. Rude or Unhelpful bank tellers 9%=20
5. Bureaucracy 8%
6. ATM charges=20 6%

"Although fraud and identity theft tops the = list,"=20 says Resnik. "Financial institutions still have to pay = attention to=20 the basics of the customer experience.

In our study, almost 20 percent of consumers polled said = that=20 rude tellers or unhelpful service center make their blood = boil. We=20 all have to remember that

unhappy customers can easily take their business = elsewhere."=20

The 'Ouch Point' surveys conducted monthly by = Opinion=20 Research Co analyses consumer tolerance in different common = daily=20 activities of people both in personal and professional = settings.=20

The Opinion Research Corporation is an infoUSA = company=20 founded nearly seventy years ago in 1938. The company helps = clients=20 expand their businesses by providing insight into the minds = of=20 consumers. The corporation has been performing research for = CNN=20 since April of 2006.

InfoUSA was founded in = 1972 and=20 is now considered the leading provider of commercial and = consumer=20 information to use in sales and marketing solutions. When it = comes=20 to content, infoUSA is the place to go. They possess the = most=20 thorough database in the industry and are the only such = company to=20 have 12 proprietary databases within one facility. InfoUSA = currently=20 serves almost four million clients. The inforUSA = headquarters can be=20 found at 5711 S. 86 th Circle, Omaha NE 68127, or call (402) = 593-4500 to speak to them. More information can be found at = http://www.infousa.com/ = .=20

Some of the statements in the course of this = article=20 consist of forward-looking statements. Certain risks and=20 unforeseeable events can lead to results

differing from what may be implied from this report. For = more=20 information ant events that may affect the outcome of the = company,=20 please refer to the

company's filings with the Securities and Exchange = Commission.=20

=20

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Study Reveals Identity Theft Top Concern Among Bank=20 Consumers

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